About


Hi! I'm Lucia, the founder of Patterns By Lucia (formerly LAVitaly). I am a fashion designer who turned her dream into a passionate career.
I graduated from KOEFIA International Fashion Academy in Rome (Italy). After working in the fashion industry for several years, I realized that fashion isn't what I pictured as a youngster. At a point, I found out that the fashion industry is one of the major polluting industries in the world and has a significant negative social impact, and I didn't want to be part of it anymore. So in the research of a sustainable business model to make a living off and also to minimize my impact on the environment, I came out with making my clothes and transforming them into digital sewing patterns available for an affordable price in the entire world. Now it's been more than five years that I make all the clothes I wear - I recycle almost everything - buttons, zip fasteners, old clothes, old fabrics and use mostly natural ones for my sewing projects. The majority of my projects are made not for an occasion or according to a sketch - my creative process starts with the fabric leftovers I already have, I match them and imagine what they can become - paying attention to reduce to the maximum the waste.
I think that the most exciting thing about what I'm doing now is that this job makes me enormously happy. I've learned a lot during these years, and I'm still learning. I'm also trying to imagine how to evolve, with a focus on reducing the environmental impact to zero.