Privacy policy

Last updated: October 19, 2021

Definitions:

Premise

PBL will carry out its business in full compliance with the rules of the GDPR; however, PBL cannot and is not required to guarantee and is in no way responsible for third parties connected in any way to PBL and/or the PBL Website and/or the Online Shop.

PBL will only use personal data collected on this Website as set out in this Privacy Policy. Below you will find information on how PBL uses your personal data and with whom it is shared and what control and information rights you may have.

Minors under 18 and at least 13 years of age are permitted to use PBL's website only if they have the appropriate permission and direct supervision of their parent or legal guardian.

Summary of PBL and data processing activities

PBL on the Site https://patternsbylucia.com/ mainly deals with the sale of digital items dedicated to DIY (i.e., sewing) for personal use only, designed and created entirely by Lucia Aminov (also PBL). Furthermore, PBL occasionally publishes tutorials, updates, own reflections, and news on its products in the Blog and/or News section.

The following summary provides a quick overview of the data processing activities that are undertaken on the PBL Website. You will find more detailed information in the sections indicated below.

  • When you visit the PBL Website for information purposes without creating an account, only limited personal data will be processed to provide you with the Website.
  • In the event that you register on the Website, use the sending and peer review systems or subscribe to PBL's newsletters, further personal data will be processed in the context of these services.
  • Your personal data will be used to provide you with relevant advertising for PBL services and products and for statistical analysis that will help PBL and PBL-related third-party services to improve the Website and your experience on the Website.
  • Your personal data may be disclosed to third parties who may be located outside your country of residence; potentially, different data protection standards may apply.
  • Under the legislation applicable to you, you may have the right to exercise certain rights in relation to the processing of your personal data.

 

This Privacy Policy describes how patternsbylucia.com (the "Site" or "PBL") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, PBL collects certain information about your device, your interaction with the Site, and information necessary to process your purchases. PBL may also collect additional information if you contact PBL for customer support. In this Privacy Policy, PBL refers to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information PBL collects and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you and perform analytics on Site usage to optimize PBL's Site.
  • Source of collection: Collected automatically when you access PBL's Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with PBL's processors: Shopify, Facebook, Google, Pinterest, PayPal, etc.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill PBL's contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen PBL's orders for potential risk or fraud, and when in line with the preferences you have shared with PBL, provide you with information or advertising relating to PBL's products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with PBL's processors: Shopify, Facebook, Google, Pinterest, PayPal, etc.

Customer support information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: Gmail for business.

Sharing Personal Information

PBL shares your Personal Information with service providers to help PBL provide PBL's services and fulfill PBL's contracts with you, as described above. For example:

Behavioral Advertising

As described above, PBL uses your Personal Information to provide you with targeted advertisements or marketing communications PBL believes may be of interest to you. For example:

 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.

Using Personal Information

PBL uses your personal information to provide its services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), PBL process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • For PBL's legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, PBL will retain your Personal Information for PBL's records unless and until you ask PBL to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

PBL DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

PBL's processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Children's privacy

This Site is neither designed nor intended to be attractive for use by children under the age of 13. PBL’s Terms require all account owners to be at least 18 years of age. Minors under 18 years of age and at least 13 years of age are permitted to use PBL's Services only if they have permission and direct supervision by the owner of the account. Children under age 13 are not permitted to use the Services. You are the only one responsible for all account activity conducted by a minor on your account. PBL does not intentionally or knowingly “sell,” as that term is defined under applicable law, including the California Consumer Privacy Act, the personal information of minors. More information can be found in the Terms and conditions.
If you are under 13, please do not send us any information.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information PBL holds about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please get in touch with PBL at:  lucia@patternsbylucia.com.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information PBL hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact PBL at:  lucia@patternsbylucia.com.

Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit PBL's Site. PBL uses several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the Website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the Website, for instance, whether it's their first time visiting or if they are a frequent visitor.

PBL uses the following cookies to optimize your experience on PBL's Site and to provide PBL's services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of PBL's Website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as www.allaboutcookies.org.

Please note that blocking cookies may not wholly prevent how PBL shares information with third parties such as PBL's advertising partners. To exercise your rights or opt-out of certain uses of your data by these parties, please follow the instructions in the "Behavioural Advertising" section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, PBL does not alter its data collection and usage practices when PBL detects such a signal from your browser.

Changes

PBL may update this Privacy Policy from time to time in order to reflect, for example, changes to PBL's practices or for other operational, legal, or regulatory reasons.

Contact

For more information about PBL's privacy practices, if you have questions or would like to make a complaint, please contact PBL by email at lucia@patternsbylucia.com.